#ChooseSustainableRice social media contest

In connection with our first Out-Of-Home (OOH) #ChooseSustainableRice consumer campaign in partnership with out-of-home leader blowUP media in the Netherlands, SRP is thrilled to announce its #ChooseSustainableRice social media contest.

Share your picture(s) for the chance to win a basket of sustainable rice!

Currently, the winning photos of our SRP photo contest are being displayed on more than ten digital screens in cities across the Netherlands throughout July and August.
Now we want to see your pictures of our campaign and you will have the chance to win a basket of sustainable rice (valued at €50,00).

Here’s how you can join our social media contest:

  • Look for the SRP campaign on the digital screens in the following Dutch cities: Amsterdam, Utrecht, Tilburg, Rotterdam, and Eindhoven.
  • Take a photo of the billboard featuring our campaign.
  • Upload your photo to Instagram and/or Facebook, tag SRP (IG: @srp_rice/FB: @sustainablericeplatform), and include the campaign hashtag #ChooseSustainableRice.
  • Follow us on Instagram and Facebook
  • Make sure that your profile is public for us to be able to see your photo(s). 

How to win

One winner will be selected based on the following criteria:

The social media contest will run from 26 July until 18 August. The winner will be selected and contacted via direct message during the last week of August. The winner must provide us with an EU shipping address to receive the prize of a basket of sustainable rice worth €50,00!

We can’t wait to see your photos and engage with you!

If you have any questions or comments, please feel free to reach out to us at roong.tepkaew[at] and jennifer.gonzalez[at]

About Out-Of-Home (OOH) #ChooseSustainableRice consumer campaign

The main objective of this campaign is to raise awareness among Dutch consumers and stakeholders regarding sustainable rice. As sustainable rice has become more significant, leading Dutch brands, retailers, and importers have joined forces with SRP to collectively foster a healthy, inclusive, and sustainable rice sector. Learn more at:

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