Mars Strengthens Sustainable Rice Efforts in Partnership with SRP

Mars Incorporated is advancing sustainable rice production through its “Raising Rice Right” initiative, working in alignment with SRP to scale climate-smart agriculture and deliver measurable impact for farmers, the environment, and global rice markets.

Rice remains one of the world’s most important crops—feeding billions of people while providing livelihoods for millions of farmers. At the same time, rice production faces increasing challenges, including water scarcity, greenhouse gas emissions, and the growing impacts of climate change. These challenges highlight the urgent need for scalable, practical solutions grounded in proven standards such as those developed by SRP.

Scaling Sustainable Rice Through SRP-Aligned Approaches

Through its “Raising Rice Right” program, Mars is implementing climate-smart farming practices that are aligned with SRP’s standards and guidelines. These practices include improved water management techniques such as Alternate Wetting and Drying (AWD), optimized input use, and better farm management approaches that help reduce environmental impact while maintaining or improving yields.

By aligning with SRP, Mars ensures that its sustainability efforts are consistent, measurable, and internationally recognized. This alignment also supports the broader adoption of SRP standards across global rice value chains—helping to create a common framework for sustainable rice production.

Delivering Impact for Farmers and the Environment

SRP-aligned practices on the ground are delivering measurable results. Farmers adopting these methods reduce water use, lower greenhouse gas emissions, and maintain or improve yields—all while building resilience to climate risks.

These initiatives also strengthen livelihoods: training, technical support, and access to better farming practices help farmers work more efficiently and stabilize income. This reflects SRP’s mission to make rice production beneficial for both people and the planet.

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“Given the global importance of rice, as a source of nutrition and a source of livelihood for millions of farmers, it is important to demonstrate the work being done to enhance production and move towards sustainable rice that benefits both people and planet. This report from Mars illustrates what can be done to support farmers, reduce the impact of rice on the climate and provide a better product for consumers.”

— Peter McAllister, Executive Director, SRP

This statement from Peter McAllister reinforces the urgency and relevance of transforming rice production systems. It also highlights how evidence-based approaches—such as those demonstrated in MARS’ report—can deliver tangible outcomes for farmers, the environment, and global consumers alike.

Rice feeds billions and supports millions of farmers worldwide. This story from Mars shows how climate-smart practices, aligned with SRP standards, are advancing more sustainable rice production.
🔗 Learn more: https://www.mars.com/raising-rice-right

Moving Forward with SRP

With global rice demand rising, scaling sustainable production is critical. Collaboration between Mars and SRP shows how aligning corporate initiatives with recognized standards can deliver tangible results—supporting stronger farming communities, more sustainable supply chains, and a future where rice benefits both people and the planet.

About SRP

The Sustainable Rice Platform (SRP) is a global alliance bringing together farmers, private sector actors, governments, research institutions, and civil society organizations to transform the rice sector toward sustainability.

SRP develops and promotes practical standards, tools, and guidelines that enable farmers to produce more rice with fewer resources and lower environmental impact, while improving social and economic outcomes.

With its vision, “Sustainable Rice: For People & Planet,” SRP is committed to ensuring that rice production contributes positively to farmers’ livelihoods, supports resilient communities, and safeguards the shared environment for future generations.

Mars Strengthens Sustainable Rice Efforts in Partnership with SRP

Scaling Sustainable Rice Through SRP-Aligned Approaches

Delivering Impact for Farmers and the Environment

Moving Forward with SRP

About SRP

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