May 19, 2026

Sustainable Rice Platform (SRP) Welcomes C. P. Intertrade as a New Member

The Sustainable Rice Platform (SRP) is pleased to welcome C. P. Intertrade Co., Ltd. as a new member of the SRP community, marking a shared commitment to advancing sustainable rice production and strengthening collaboration across the global rice sector.

C. P. Intertrade is one of Thailand’s leading premium rice manufacturers and is widely recognized through its Royal Umbrella brand. The company has long emphasized quality rice production and responsible supply chain management while continuing to support sustainable agricultural development within the rice sector. As part of its sustainability efforts, C. P. Intertrade integrates traceability systems and GAP Plus programs into its core business operations. The company also focuses on improving rice quality and supporting farmers through sustainable agricultural practices and technologies designed to enhance production efficiency while promoting environmental responsibility.

The company further highlighted that supporting farmers remains one of the company’s key priorities, with a strong focus on helping farmers achieve a better quality of life that is safe, stable, and sustainable. Through the promotion of GAP (Good Agricultural Practices), sustainable agricultural standards, and modern rice growing techniques, the company aims to help farmers reduce price volatility while promoting sustainability across the rice sector and supporting the continued global recognition of Thai Hom Mali rice.

Mr. Thiti Lujintanon, Chief Operating Officer (COO) of Rice Business of C. P. Intertrade Co., Ltd., emphasized the importance of sustainability and collaboration within the rice sector and reaffirmed the company’s commitment to supporting sustainable rice cultivation and farmer development.

We are proud to announce our membership with the Sustainable Rice Platform (SRP). This partnership underscores our commitment to sustainable agriculture, reducing environmental impact, and supporting farmers. Together with SRP, we are dedicated to fostering a more sustainable future for the global rice industry.

Mr. Thiti Lujintanon
Chief Operating Officer (COO) of Rice Business C. P. Intertrade Co., Ltd.

By joining SRP, C. P. Intertrade becomes part of a global multi stakeholder platform that brings together private sector actors, governments, research institutions, civil society organizations, and development partners working collectively to promote sustainable rice cultivation practices and improve sustainability outcomes across rice value chains.

SRP looks forward to working closely with C. P. Intertrade to further strengthen sustainability efforts across the rice sector and accelerate progress toward more sustainable and resilient rice value chains globally. Through this collaboration, SRP aims to support the wider adoption of science-based and verifiable sustainable rice standards, promote knowledge sharing and capacity building, and foster meaningful partnerships across the rice value chain. By bringing together expertise from producers, private sector actors, and other stakeholders, the partnership is expected to contribute to improved livelihoods for farmers, enhanced environmental stewardship, and greater long-term sustainability and competitiveness of the global rice sector.

By Thanaporn Thammawongsa, Jidapa Noosawas