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June 11, 2026

New SRP Brand Manual & Claim Guidelines Now Available

The Sustainable Rice Platform (SRP) is pleased to announce the release of the updated SRP Brand Manual & Claim Guidelines Version 2.0.

As the market for sustainable products continues to evolve, clear, consistent, and credible communication has never been more important. The updated Brand Manual has been developed to support SRP members, verified supply chain partners, retailers, and brand owners in communicating SRP verification accurately and consistently across different markets.

What’s New?

The updated guidance includes:

Clearer Requirements for SRP Claims

Updated guidance on how SRP verification claims and corporate value statements may be used across different communication channels, helping organizations communicate sustainability commitments with confidence and consistency.

Multi-Ingredient Product Guidance

New requirements and examples for products where rice is one of several ingredients, ensuring claims remain transparent and proportionate to the verified rice content.

Enhanced Private Label Guidance

Expanded requirements for products marketed under retailer or buyer-owned brands, helping maintain traceability, claim integrity, and proper use of SRP trademarks.

Market-Specific Communication Considerations

Additional guidance to support organizations operating across different regulatory and consumer communication environments.

Updated Technical Specifications

Refined requirements covering logo use, label placement, minimum sizing, artwork standards, colors, fonts, and packaging applications.

New Supporting Tool: Private Label Agreement Template

Alongside the Brand Manual, SRP is introducing a standardized Private Label Agreement (PLA) Template.

The PLA provides a practical framework for private-label arrangements involving SRP-Verified products by clearly defining responsibilities related to:

• Traceability and transaction management
• SRP verification claims
• Artwork approval processes
• Brand and trademark use
• Claim volume integrity

The template is designed to simplify implementation while ensuring consistency and credibility across private-label supply chains.

Effective Date

The updated Brand Manual & Claim Guidelines and the new PLA template take effect immediately and apply to all new artwork submissions, claim approvals, and private-label arrangements.

We encourage all organizations using SRP trademarks, labels, or claims to review the updated documents carefully here: SRP-Brand-Manual_Claim-V2.0-2.pdf. You can also find the other SRP resources here: Resources – Sustainable Rice Platform (SRP)

For questions or support, please contact info@srpglobal.org.

Thank you for your continued commitment to advancing sustainable rice production and responsible supply chains.