SRP News

The EU Empowering Consumers for the Green Transition (EmpCo) Directive (Directive (EU) 2024/825) introduces new requirements to improve the transparency and credibility of environmental claims and sustainability labels, helping consumers make better-informed purchasing decisions.  SRP is committed to ensuring that the SRP Standard for Rice meets or exceeds these requirements. As many SRP members market products in

Starting 27 September 2026, the EU’s EmpCo Directive comes into force — and it will fundamentally change how brands can talk about sustainability. Broad, unverified claims like “eco-friendly” or “green” won’t hold up anymore unless they’re backed by evidence or independent third-party certification. Products already on the market aren’t exempt either — there’s no grandfathering

The Sustainable Rice Platform (SRP) invites stakeholders to participate in a 60-day public consultation on the proposed revision of the SRP Performance Indicators for Sustainable Rice Cultivation. The SRP Performance Indicators support the measurement of sustainability outcomes associated with rice cultivation and complement the SRP Standard by providing a framework for monitoring environmental, economic and social performance.  Why is SRP conducting this revision? These two indicators

As sustainability expectations continue to reshape global agricultural markets, the rice sector is entering a new era where transparency, traceability, and credible sustainability practices are becoming essential. To support stakeholders in navigating this transition, the Sustainable Rice Platform (SRP) invites rice sector professionals across Thailand to join a free webinar exploring how SRP is helping

When “Sustainable” Has to Mean Something For years, sustainability claims have lived in a grey zone — a green leaf on a label, a promise of “eco-friendly,” a badge nobody quite remembers verifying. Consumers wanted to believe them. Brands wanted to make them. And in the space between those two wants, a lot of vague