Meet the Speakers: Building Trust in Sustainability Claims: SRP’s Response to the EU EmpCo Directive | SRP Webinar, 20 August 2026
Starting 27 September 2026, the EU’s EmpCo Directive comes into force — and it will fundamentally change how brands can talk about sustainability. Broad, unverified claims like “eco-friendly” or “green” won’t hold up anymore unless they’re backed by evidence or independent third-party certification. Products already on the market aren’t exempt either — there’s no grandfathering […]








