Join Thai Webinar: Upgrade Thai Rice Production to meet an international market

Mr. Tun Boonyakongrat will deliver a presentation titled “SRP Introduction and How It Benefits Rice Stakeholders,” offering participants a practical overview of SRP and demonstrating how membership creates value across the entire rice value chain—from farm to market.

Bringing together experience from government, agriculture, entrepreneurship, and international collaboration, Tun offers a unique perspective on sustainable development and stakeholder engagement.

Before joining SRP, Tun worked at a research center commissioned by the Thai Government to deliver the New Entrepreneurs Development Project, where he served as a bridge between government agencies, financial institutions, and businesses—including those in the agricultural sector. His responsibilities included financial analysis, risk assessment, and business plan evaluation for entrepreneurs ranging from start-ups to SMEs and larger enterprises across seven provinces in Thailand.

He also coordinated international engagement at Mahidol University, working with partner institutions across Asia and Europe. Having lived and studied in Japan, Tun brings firsthand international experience that complements his cross-cultural communication and collaboration skills.

At SRP, Tun now applies this multidisciplinary background to strengthen relationships across SRP’s global stakeholder network—from governments and development organizations to rice farmers, businesses, and sustainability partners—helping communicate the real-world impact of SRP adoption and supporting greater collaboration throughout the rice value chain.

Mr. Nadthanan Junpratug serves as Country Representative for Thailand at Preferred by Nature, where he leads the organization’s engagement and partnerships in promoting sustainable agriculture, responsible sourcing, and environmental stewardship across Thailand. Through close collaboration with businesses, government agencies, producers, and other key stakeholders, he supports the implementation of sustainability solutions that strengthen responsible supply chains and create positive impacts for people and nature.

Prior to joining Preferred by Nature, Dom had over three years of experience in the certification industry in Thailand. He supported sustainable agriculture standards, including the Sustainable Rice Platform (SRP), GLOBALG.A.P., Forest Stewardship Council™ (FSC™), Fairtrade USA, and private standards verification, working as an auditor, standard expert, and customer support professional. His role involved providing knowledge and support related to standard services.

Now, as part of Preferred by Nature, Dom plays a key role in market development. He is responsible for identifying and developing Preferred by Nature’s services in Thailand, conducting market analysis, and aligning services with Preferred by Nature’s strategic context. Additionally, he creates marketing plans, supports sales, and enhances the organisation’s visibility through speaking events and other promotional opportunities. Dom is also deeply involved in managing client and stakeholder relationships, both prior to and after service delivery.

Dom specialises in certification management, auditing, and delivering training across the region for the SRP. He also serves as a PAS Responsible Sourcing Specialist, further strengthening his expertise in sustainable practices. Additionally, as the Country Representative for Preferred by Nature’s Thailand office, Dom tailors services to meet the specific needs of clients and ensures the organisation’s successful operations in the region.

Nadthanan Junpratug (Dom) | Preferred by Nature